Privacy & Terms

Privacy Policy

Effective date: May 28, 2026  ·  Last updated: May 28, 2026

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you use orizabatires.com (the “Site”), our online tools and APIs, phone and voice services connected to our business, email communications, and in-store or partner-location services that reference this policy. It applies to visitors, customers, callers, and staff who use Orizaba-operated digital services.

1. Who we are

Orizaba Tires and Auto operates the Site and coordinates tire, wheel, and auto-service offerings across affiliated and partner locations in Wisconsin, California, Georgia, and related markets. Our primary California storefront is Orizaba Tires and Auto Services, 2220 W 1st St, Santa Ana, CA 92703. Partner and co-branded locations (for example West End Tire, Tire Mart, Super Discount Tires, Palmetto Tire Shop, Midtown Tire, Piedmont Tire, Tire Barn, Garcia Wheels and Tires, Lee Tire, Direct Tire Zone, and others listed on our Locations page) may process your information when you visit or purchase at those stores.

2. Information we collect

Depending on how you interact with us, we may collect:

• Contact and account data: name, email address, phone number, vehicle description, tire sizes, and messages you send.
• Reservation and checkout data: store selection, requested appointment or hold details, Stripe payment session identifiers, and transaction status (we do not store full payment card numbers; Stripe processes card data).
• Location data: if you use “find nearest shop,” your browser may share GPS coordinates, accuracy, altitude, heading, speed, and timestamp. We log this with calculated distances to our stores, client IP, user-agent, referer, host, and Accept-Language for routing and analytics.
• Website and device data: pages viewed, clicks, theme preference (local storage), cookies, and analytics events via Google Analytics (measurement ID G-CCBZCK5S8J).
• AI and search tool inputs: vehicle year/make/model/trim text, tire size text, and optional photos you upload for OCR or fitment assistance.
• Phone and voice data: caller ID, call recordings, voicemails, transcripts, AI-generated summaries (for example service type, tire size, vehicle notes), call metadata, and forwarding logs when you call numbers operated for Orizaba or partner lines (including Tire Barn inbound handling).
• Outbound inquiry data: when we place automated or staff-initiated calls to suppliers or partners about tire availability, we may record calls and store transcripts and structured inquiry results.
• Marketing preferences: email subscription category, source page, and opt-out status.
• Staff dashboard data: for authorized personnel, phone numbers used for login verification, session tokens, and access to call logs, recordings, and subscriber lists.
• In-store and financing data: when you visit a location or apply for financing through a third-party lender at a store, that location or lender may collect additional information under its own notices.

3. How we use information

We use personal information to:

• Provide tires, wheels, installation, alignment, and other auto services you request.
• Route you to the nearest or selected store, confirm fitment, quote inventory, and fulfill reservations or online tire purchases (“in-hand” catalog checkout).
• Process refundable reservation holds and Stripe checkouts, send transactional emails (confirmations, payment links, receipts), and prevent fraud or abuse.
• Operate phone systems (answer, forward, record, transcribe, and summarize calls for shop follow-up).
• Run AI-assisted tire fitment and search features (vehicle-to-size suggestions are informational; always verify against your door placard).
• Send marketing emails when you subscribe (you may unsubscribe at any time).
• Improve the Site, measure performance, train internal workflows, and maintain security and rate limits.
• Comply with law, respond to lawful requests, and enforce our Terms.

4. Marketing communications

If you submit your email through our footer or tire-finder forms, you agree we may send promotional messages about deals, seasonal tips, and service reminders. We categorize subscriptions (for example orizaba_tires or AI-search categories) to manage preferences. You can stop marketing emails by using the unsubscribe link in any message or by contacting us below. Transactional messages (reservations, receipts, account verification) are not marketing and may still be sent when needed to complete a request.

5. Cookies, analytics, and local storage

We use cookies and similar technologies for analytics (Google Analytics / Google Tag Manager), session functionality, and remembering display preferences such as light or dark theme. You can limit cookies through your browser settings; some Site features may not work correctly if cookies are disabled. We do not sell your personal information for cross-context behavioral advertising as defined under applicable U.S. state privacy laws.

6. Phone recording and AI processing

Calls to numbers associated with Orizaba Tires or partner programs may be answered by an automated greeting, recorded, forwarded to shop staff, and processed with speech-to-text and AI summarization to extract tire sizes, vehicle details, and service requests. By continuing a recorded call, you consent to recording and processing for operational purposes. Recordings may be stored on our servers and with telecommunications providers (for example Twilio). We use OpenAI and similar services for transcription and structured extraction; those providers process data under their own terms and security programs.

7. Payments (Stripe)

Online reservation holds and tire catalog purchases are processed by Stripe, Inc. Card data is collected directly by Stripe. We receive limited payment metadata (such as amount, status, customer email, and session IDs) to fulfill your order. Stripe’s privacy policy applies to payment processing: stripe.com/privacy.

8. Service providers

We share information with vendors who help us operate, including:

• Hosting and infrastructure for the Site and APIs.
• Twilio for voice, SMS verification (staff login), and related telephony.
• Stripe for payments.
• SendGrid (Twilio) for transactional and operational email from addresses such as sales@orizabatires.com.
• Google for Analytics and Maps links you choose to open.
• OpenAI and similar AI vendors for fitment, transcription, and call summarization.
• ElevenLabs or comparable voice-AI tools when used for outbound supplier inquiries.

These providers are authorized to use data only as needed to perform services for us, subject to contractual and legal obligations.

9. Partner locations and third-party financing

Physical visits, repairs, and financing applications at partner stores may involve separate merchant or lender privacy practices. In-store financing partners (installment or credit programs offered at a location) are third parties; read their disclosures before applying. Our Site may link to external sites (maps, social media, manufacturer pages); we are not responsible for their privacy practices.

10. Data retention

We retain information as long as needed for the purposes above, including operational logs (nearest-store lookups, reservation logs, email subscriber lists, call recordings and transcripts, and checkout records), unless a longer period is required by law or needed to resolve disputes. Aggregated or de-identified data may be kept longer for analytics.

11. Security

We use administrative, technical, and physical safeguards appropriate to the data we hold (encryption in transit for HTTPS, access controls on staff tools, rate limiting on public APIs). No method of transmission or storage is 100% secure; please use strong passwords on your devices and avoid sharing sensitive payment details outside our official checkout flows.

12. Your choices and rights

Depending on where you live, you may have rights to:

• Access, correct, or delete personal information we hold about you.
• Opt out of marketing emails (unsubscribe link or contact us).
• Decline browser location sharing (nearest-store will not work without it).
• Request information about categories of data we collect and disclose.

California residents may have additional rights under the CCPA/CPRA, including knowing, deleting, and correcting personal information, and limiting certain uses of sensitive data. We do not discriminate against you for exercising privacy rights. To submit a request, contact us using the details below. We may verify your identity before fulfilling requests.

13. Children

Our Site and services are directed to adults and vehicle owners. We do not knowingly collect personal information from children under 13. If you believe a child provided us data, contact us and we will delete it when appropriate.

14. International users

Our services are operated from the United States. If you access the Site from outside the U.S., you understand that information may be processed in the U.S. and other countries where our providers operate.

15. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes may be posted on the Site or communicated where required by law. Continued use after changes means you accept the updated policy.

Terms of Service

Effective date: May 28, 2026  ·  Last updated: May 28, 2026

These Terms of Service (“Terms”) govern your access to and use of orizabatires.com, our APIs and online tools, phone and voice services operated for Orizaba Tires, reservation and checkout flows, email programs, and related digital offerings (collectively, the “Services”). By using the Services, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Services.

1. Eligibility and accounts

You must be at least 18 years old (or the age of majority in your state) to make purchases, reservations, or binding requests through the Services. Staff dashboard access is limited to authorized personnel verified through our admin authentication (phone verification or issued tokens). You are responsible for activity under credentials you control.

2. Services we provide online

The Site and APIs may include, without limitation:

• Store locator, hours, directions, and “nearest shop” distance estimates.
• AI tire fitment and search tools (suggestions only — not a guarantee of availability or safety).
• Email subscription and promotional updates.
• Appointment or visit reservation holds with a refundable or applied fee processed via Stripe (amount and hold period shown at checkout).
• In-hand tire catalog browsing and online purchase of listed inventory, subject to verification at the fulfilling store.
• Links to call stores, open maps, or contact partner locations.
• Phone answering, recording, forwarding, and AI-assisted call handling.
• Outbound tire availability inquiries to suppliers or partners on our behalf.

Features may change, suspend, or discontinue at any time.

3. No professional or safety guarantee

Tire fitment AI, website copy, and phone summaries are provided for convenience. Always verify tire size, load index, speed rating, and installation requirements using your vehicle door placard and a qualified technician. We are not liable for damage arising from incorrect sizes, worn components, or road conditions. Service at a physical location is subject to inspection and shop approval.

4. Reservations and online checkout

• Reservation holds: When enabled, submitting a reservation may require payment of a stated hold amount through Stripe. Holds are applied toward qualifying purchases or refunded according to the terms shown at checkout and in confirmation email. Failure to arrive or cancel within the stated window may result in forfeiture as disclosed at purchase.
• In-hand purchases: Listed tires reflect inventory believed available at posting; fulfillment requires store confirmation. We may cancel or adjust orders if items sell, pricing errors occur, or fraud is suspected, with a refund of amounts paid online where applicable.
• Taxes and fees: Mounting, disposal, TPMS, alignment, environmental fees, and sales tax may apply in store and are not always reflected in online previews.

5. In-store purchases, installation, and financing

Purchases and repairs at a brick-and-mortar location are governed by that store’s posted policies, workmanship standards, and any manufacturer or road-hazard warranties offered. Financing through third-party lenders is a separate agreement between you and the lender; Orizaba Tires does not guarantee approval, rates, or terms. Ask an associate for current program details before signing.

6. Phone terms

By calling our numbers, you consent to call monitoring and recording as described in the Privacy Policy. Automated systems may route, forward, or transcribe your call. Standard message and data rates from your carrier may apply. Do not use our phone systems for unlawful, harassing, or abusive conduct.

7. Acceptable use

You agree not to:

• Scrape, overload, or attack our APIs or Site (rate limits apply).
• Submit false reservations, fraudulent payments, or spam subscriptions.
• Bypass security, admin areas, or verification flows.
• Use the Services to infringe intellectual property or privacy rights of others.
• Reverse engineer or misuse AI outputs for competing automated systems at scale without permission.

We may block IPs, cancel sessions, or report abuse to authorities when appropriate.

8. Intellectual property

The Site, logos, photography, copy, software, and marketing assets are owned by Orizaba Tires or licensors and protected by copyright and trademark laws. You receive a limited, non-exclusive license to use the Services for personal, non-commercial shopping and service requests. STR and other partner brands remain property of their respective owners.

9. Third-party links and tools

The Services may link to Google Maps, social networks, Stripe checkout, and partner websites. We do not control third-party content and are not responsible for their terms or practices.

10. Disclaimers

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT UNINTERRUPTED, ERROR-FREE, OR SECURE OPERATION OF THE SITE, AI TOOLS, OR PHONE SYSTEMS.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ORIZABA TIRES AND ITS OFFICERS, EMPLOYEES, PARTNERS, AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR LOST PROFITS, ARISING FROM YOUR USE OF THE SERVICES. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SERVICES SHALL NOT EXCEED THE GREATER OF (A) AMOUNTS YOU PAID US THROUGH THE SERVICES IN THE TWELVE (12) MONTHS BEFORE THE CLAIM OR (B) ONE HUNDRED U.S. DOLLARS ($100), EXCEPT WHERE LIABILITY CANNOT BE LIMITED BY LAW (INCLUDING CERTAIN PERSONAL INJURY CLAIMS GOVERNED BY SEPARATE SHOP OR PRODUCT WARRANTIES).

12. Indemnification

You agree to defend, indemnify, and hold harmless Orizaba Tires and its affiliates from claims, damages, and expenses (including reasonable attorneys’ fees) arising from your misuse of the Services, violation of these Terms, or violation of third-party rights.

13. Dispute resolution and governing law

These Terms are governed by the laws of the State of California, without regard to conflict-of-law rules, except where mandatory consumer protections in your home state apply. Any dispute arising from these Terms or the Services shall be brought in the state or federal courts located in Orange County, California, and you consent to personal jurisdiction there, unless applicable law requires a different venue. You may also have rights to bring claims in small-claims court when eligible.

14. SMS and electronic communications

If you opt in to text messages where offered, message frequency varies; message and data rates may apply. Reply STOP to opt out where supported. Email and transactional notices may be sent to the address you provide for reservations or purchases.

15. Changes to Terms

We may modify these Terms at any time by posting an updated version on this page. Your continued use after the effective date constitutes acceptance. For material changes, we may provide additional notice when required.

16. Severability and entire agreement

If any provision is unenforceable, the remainder stays in effect. These Terms and the Privacy Policy constitute the entire agreement regarding the Services and supersede prior understandings on that subject.